Jimmy Page (Led Zeppelin)

During my time with Gibson, we owned 95% of the high-end market. Leading that success was the Artist Program I helped establish. At the forefront of those initiatives was Jimmy Page. I worked with Jimmy on the marketing and design of his 4 highly successful models: Number One, Number Two , Doubleneck and Custom. 

  • Over 400% margins on each model established through B2B and B2C marketing  
  • Preview marketing resulted in full sell out at initial offering
  • Broadcast, print, digital, billboard, collateral, experiential, social
  • Directed photo shoots, historians, video teams and promotional events
  • Worldwide campaign that was placed in the Americas, Asia/Pacific, and Europe
  • Total revenue exceeded 20m worldwide                 

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