Billy F Gibbons (ZZ Top)
The coolest guy I know. I developed 3 product campaigns for Billy: Pearly Gates, Goldtop and SG. A little different than most campaigns, the Goldtop was introduced and marketed throughout that year’s ZZ Top small venue tour.
- Over 300% margins on each model established through B2B and B2C marketing
- Preview marketing resulted in full sell out at initial offering
- Broadcast, print, digital, billboard, collateral, experiential, social
- Directed photo shoots, copywriters, video teams and promotional events
- Worldwide campaign that was placed in the Americas, Asia/Pacific, and Europe
- Total revenue exceeded 12m worldwide