Billy F Gibbons (ZZ Top)

The coolest guy I know. I developed 3 product campaigns for Billy: Pearly Gates, Goldtop and SG. A little different than most campaigns, the Goldtop was introduced and marketed throughout that year’s ZZ Top small venue tour.

  • Over 300% margins on each model established through B2B and B2C marketing
  • Preview marketing resulted in full sell out at initial offering
  • Broadcast, print, digital, billboard, collateral, experiential, social
  • Directed photo shoots, copywriters, video teams and promotional events
  • Worldwide campaign that was placed in the Americas, Asia/Pacific, and Europe
  • Total revenue exceeded 12m worldwide
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